Simplify Your Copywriting
If you want to convince customers that you have something special, do it with concrete detail, stories about customer experience, and, depending on the product, maybe some killer images.
If your offering is earth-shaking, show your product shaking the earth. Just calling it “state of the art,” “exceptional” or “world-class” doesn’t convince anyone. The more superlatives you pile on, the less credible you become.
Churches seem to be some of the worst offenders of this. Does this remind anybody of their bulletin?
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Categories: Marketing